What does "ethical selling" refer to?

Ethical selling refers to the practice of promoting financial products in a manner that prioritizes the best interests of the client. This approach emphasizes transparency, honesty, and integrity in all sales interactions. Ethical sellers focus on understanding their clients' needs and providing appropriate solutions that genuinely benefit them, rather than simply pushing products for the sake of achieving high sales volumes or maximizing profits.

Establishing trust and building long-term relationships with clients is fundamental to ethical selling. This methodology not only helps clients make informed decisions but also fosters a positive reputation for the seller and their organization within the industry. By ensuring that the recommended products align with the clients' financial goals and circumstances, ethical selling contributes to a more sustainable business model that values client welfare over short-term gains.